About Mimify

At Mimify, we believe that every moment—big or small—deserves to be celebrated with thoughtfulness, care, and a little bit of magic.
Proudly based in Canada, Mimify is a boutique gifting company dedicated to creating beautifully curated gifts for mums, kids, and growing families. From newborn essentials to joyful children’s toys, themed gift baskets, hospital bags, party favors, and everyday kid-friendly products, we’re here to make gifting effortless and meaningful.

Our Story

Mimify was founded by Ify, a passionate entrepreneur and new mother whose own journey into parenthood revealed a need for more heartfelt, practical, and well-curated gifts. She dreamed of a place where parents and gift-givers could find items that weren’t just cute, but truly useful—gifts that reflect love, care, and understanding.

That dream became Mimify.

What started as a personal passion has grown into a brand designed to support families through life’s most cherished milestones. Whether it’s welcoming a new baby, celebrating a birthday, preparing for the hospital, or sending love from afar, Mimify is here to make every gesture count.

Our Mission

To transform the art of gifting by delivering thoughtful, curated, and memorable experiences that celebrate life’s milestones—while making every recipient feel valued, supported, and cared for.

Our Vision

To become Canada’s most trusted and loved brand for curated gifts for mums and kids, known for quality, creativity, and genuine connection to the families we serve.

What Makes Us Different

✨ Curated With Purpose

Every Mimify gift is intentionally crafted—not just assembled. We go beyond generic bundles, selecting items that parents actually need and children truly enjoy.

✨ Postpartum & New Parent Support

We proudly serve a deeply underserved niche: new parents. Our hospital bags, postpartum kits, and recovery essentials are thoughtfully designed to bring comfort, confidence, and convenience when it matters most.

✨ Quality You Can Trust

We source from trusted suppliers and choose products that are safe, durable, and beautifully made. From baby clothing to books, toys, and accessories, quality is at the heart of everything we curate.

✨ A One-Stop Shop for Mums & Little Ones

Beyond gifting, Mimify offers a wide range of children’s and baby products—including clothing, school bags, lunch boxes, shoes, and more—making us a complete destination for all things kids.

✨ Community & Connection

Mimify is more than a store—it's a community built around celebration, care, and togetherness. We strive to create meaningful connections, one thoughtful gift at a time.

Why We Do What We Do

Because every mum deserves support.
Every child deserves joy.
And every family deserves gifts that feel personal and full of love.

At Mimify, we’re here to make those moments unforgettable.